Clever Never Goes is the new campaign that teaches children how to stay safe from abduction whether they are outside or online.

It’s the modern, child-friendly alternative to the out-dated and fundamentally flawed ‘Stranger Danger’ message. Rather than fearing the worst in everyone they don’t know, Clever Never Goes helps children to recognise specific situations that are unsafe and gives them the tools to respond. Our children were fascinated to have a member of the Metropolitan Police in their classroom.